Finalité:
This position is responsible for creating, shaping, and optimizing our digital campaigns, as well as developing and executing end-to-end digital marketing strategies.
The role also includes managing digital campaign execution, reporting, influencer campaigns, and e-reputation.
Responsabilités du poste :
• Develop and implement the digital communication strategy in alignment with marketing and business objectives.
• Plan and manage the editorial calendar across digital platforms (social media, website, email marketing, etc.).
• Create, coordinate, and oversee the production of digital content (visuals, videos, copywriting).
• Manage and optimize paid media campaigns (Meta, Google, TikTok, Snapchat, etc.).
• Monitor performance KPIs, analyze results, and prepare regular reports with actionable optimization recommendations.
• Lead influencer marketing campaigns (identification, negotiation, coordination, and reporting).
• Manage brand e-reputation and conduct ongoing competitive and industry monitoring.
• Collaborate with internal teams (marketing, product, customer service) and external agencies.
• Contribute to improving the digital customer journey and overall user experience.
• Ensure brand consistency and message alignment across all digital touchpoints.