Preparing an interview from the ad, not from stock questions
Question-and-answer lists prepare everyone the same way. The ad, your application and the employer's history prepare you.
The most widespread interview preparation is also the least useful: memorising answers to stock questions. The recruiter has heard them a hundred times, and a rehearsed answer sounds rehearsed. The preparation that works starts from three documents you already have: the ad, your application, and what can be known about the employer.
The ad is the interview's agenda
An interview verifies the ad, point by point. Reread it the day before asking a single question per requirement: what true story do I have for this one? One story per strong requirement, with the context, what you did and what it produced, covers most questions to come, however they are phrased. It is also the honest answer to weakness questions: the ad line you cover least is known in advance, so prepare the sentence that admits it and bounds it.
Your application is your commitment
Everything your letter and resume claim can be summoned. Reread exactly what you sent, numbers included: a candidate who hesitates over their own numbers damages them. This is one reason the letter generated on Aptenda contains only facts drawn from your record, checked one by one: what you did not claim cannot be held against you. The interview-day file gathers the ad, your letter and your cited proofs on one page, to reread in ten minutes what you committed to.
The employer can be read before being met
A posting's history says things the interview will not: an ad reposted several times signals a hard-to-fill role or a hesitant organisation, and that is a legitimate question, asked without accusation: "the role has been open a while, what makes the hiring difficult?". The questions the ad leaves open, team, manager, typical day, why the role is open, are your end-of-interview questions: they show real reading, not polite curiosity.
The day before and the day itself
The day before: three stories ready, one bounded admission, three questions to ask, and the route or video link tested. The day itself: arriving with the annotated ad beats any briefcase. And after: write down while it is fresh what was promised, by whom, for when. The follow-up that comes next will lean on those notes, not on memory.
The video interview, specifically
The same rules apply, plus three technical details prepared the day before, never the day itself. The link is tested with the same device and network as on the day, because half of all incidents come from a browser asking for a permission at the wrong moment. The framing is set once: eyes in the top third of the image, light source in front of you, background neutral or deliberate. And documents are printed or shown on a second screen: switching between the call and your notes in the same window is visible, and looks like reading answers. The three-second silence before answering, on the other hand, plays better on video than in a room: it reads thoughtful, not slow.
And on your own market?
Drop my resume