Position Overview:
You will act as the main executor and coordinator for new marketing initiatives. A significant portion of the work will be within Revinate and Canva — building and deploying email campaigns, managing database communications, and creating and adapting marketing materials. This can include, but is not limited to:
• Building and deploying email marketing campaigns (Revinate)
• SMS/MMS outreach for potential customers and advertisers
• Managing database communications, including list segmentation and upkeep
• Creating and adapting marketing materials in Canva
• Data gathering and analysis of Leads, Past Customers, and Sales metrics
Key Responsibilities:
Marketing & Advertising
• Build and deploy email campaigns in Revinate, from list segmentation through send.
• Manage ongoing database communications, ensuring lists are clean, segmented, and up to date.
• Develop and implement email and text message marketing campaigns.
• Content generation, including the use of AI.
• Advertising spend optimization.
• ICP - Ideal Customer Profile analysis and identification.
• Ability to set up and monitor advertising campaigns, measure performance, and recommend changes.
• Understanding and ability to implement SEO.
Project Management & Automation:
• Set up and manage a comprehensive marketing and campaign calendar using project management tools like ClickUp (or similar platforms) to ensure consistent, well-timed execution.
• Manage assets, deadlines, and workflows to ensure timely delivery of all marketing materials.
• Automate campaign and communication workflows wherever possible, ensuring efficiency and scalability.
Analytics & Performance Tracking:
• Track, analyze, and report on the performance of email and marketing campaigns using Revinate reporting, Google Analytics, and other tools.
• Monitor key metrics, including open/click rates, list growth, website traffic, and conversions.
• Use data insights to continuously refine and optimize campaign strategies for better results.
• Need to be very proficient in analyzing data and using spreadsheets.
Creative & Materials:
• Create and adapt marketing materials using Canva, ensuring all content is visually aligned with the company's branding.
• Collaborate with external graphic designers when more advanced design work is required.
• Strong marketing fundamentals with a proven track record coordinating a wide variety of marketing initiatives.
• A ferocious work ethic, sharp attention to detail, and the ability to work independently — these matter more to us than any specific industry background.
• Experience with Revinate, or a similar email/CRM marketing platform, is a strong plus.
• Hospitality industry experience is helpful, but not required.
• Basic graphic design skills using Canva, with the ability to collaborate with external designers as needed.
• Strong writing and content creation skills, with experience crafting engaging B2B content.
• Familiarity with project management tools like ClickUp, Asana, or Trello for managing campaign calendars and workflows.
• Comfort with AI tools for the purpose of automation and speed of generation.
• Proactive, self-motivated, and comfortable working with a high level of autonomy.