Amazon PPC Specialist
Job Type: Remote - Full Time
Working Hours: Monday-Friday (9AM-6PM EST)
Essential Duties and Responsibilities:
• Own day-to-day performance of products on Amazon by analyzing performance data, optimize campaigns and content, and proactively identify opportunities to improve visibility and revenue across marketplaces.
Duties will include:
Advertising & PPC Management
• Plan, execute, and optimize PPC/CPM campaigns to drive sales growth and improve ROAS/ACOS.
• Monitor daily spend, keyword performance, and adjust bids strategically
• Identify high-impact opportunities for scaling and budget reallocation.
Listing Optimization
• Audit and improve product titles, bullet points, descriptions, and A+ content for better conversion.
• Collaborate with the design team to keep listings fresh.
• Ensure product listings reflect accurate information, compliance, and updated assets.
• Monitor and resolve any ASIN suppression and blocks.
Pricing & Profitability
• Review competitor pricing and adjust based on market trends and profit margin targets.
• Track profitability per ASIN, ensuring ad spend and costs align with target margins.
• Suggest price testing or promotions based on data-driven insights.
Performance & Growth
• Analyze performance metrics (sales, conversion rate, organic ranking, ad efficiency).
• Identify underperforming ASINs and develop improvement plans.
• Report key findings to leadership and propose growth strategies.
Originally posted on Himalayas