Wingie Enuygun Group is Turkey's leading travel marketplace, operating in 26 countries and 27 languages, with more than 22 million monthly visits, 18M+ mobile app downloads, and millions of users from 165 countries. We invite you to join Wingie Enuygun Group's young and dynamic team and be a part of this global success story. Wingie Enuygun Group is looking for a Digital Marketing Manager to join its growing Growth department. In this role, you will have the chance to be part of the team that has developed one of Turkey's most successful internet businesses.
What makes you special?
• 7–10+ years in performance marketing with demonstrated leadership in high-scale digital environments (e-commerce, travel-tech strongly preferred).
• Deep expertise in Google Ads (Search/App/YouTube), Meta, Programmatic DSPs, and affiliate ecosystems.
• Advanced knowledge of GA4, MMPs, GTM, Looker/BigQuery, and attribution systems.
• Strong quantitative background: comfortable with complex data, forecasting, CAC/LTV modelling, and incrementality understanding.
• Business acumen: able to connect media performance to P&L impact, contribution margins, and revenue planning.
• Effective cross-functional partner with Product, Tech, Analytics, and Commercial teams.
• Fluent in English; able to work with global partners and stakeholders.
• Ambitious, structured, analytical, and comfortable in high-speed, AI-first environments.
What we expect from you:
• Develop a multi-country paid media roadmap aligned with Enuygun’s strategic growth priorities.
• Scale performance channels with disciplined budget allocation, automation, and structured experimentation (bidding, creatives, segmentation).
• Lead creative effectiveness by deploying structured test frameworks (UGC, video, dynamic feed assets).
• Manage forecasting, scenario modeling, and sensitivity analysis for performance budgets.
• Serve as the performance thought-leader across the organisation — educating teams on best practices, trends, and automation opportunities.
• Guide new market launches, ensuring rapid testing, sizing, and performance ramp-up.