<div class="content-intro">WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit <a href="https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwpp.com%2F&data=05%7C02%7CErica.Durr%40wpp.com%7C9bf4566a65bc46a48ac008de749116ea%7C150b5e663d884dee83f6ed149b727a00%7C0%7C0%7C639076363668176216%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=Q9juosud56XGLThSFZ1NpPZd6FXpJPxV74OeRZWoh%2B4%3D&reserved=0" target="_blank">WPP.com.</a>  </div>WPP MEDIA | JOB DESCRIPTION  Position Title: Manager (Planning)  Location: Tokyo, Japan   Department: Planning  Reports To: Director/ Associate Director Position Summary  Manage and optimize lower-funnel digital campaigns for world-class brands in Japan across Google, Yahoo! JAPAN, Meta platforms, and search, display, and social channels. You will oversee campaigns end to end—from planning and activation to reporting, optimization, and final analysis—ensuring performance meets KPIs through data-driven recommendations. You will also advise clients and support junior team members.    Key Responsibilities:  Strategic Planning & Performance  <ul> <li>Apply strong knowledge of Japan’s digital marketing and media landscape. </li> <li>Support the development of digital communication strategies and media plans, with a focus on lower-funnel performance campaigns. </li> <li>Use data and analysis to develop actionable recommendations and optimize campaign performance. </li> <li>Collaborate with creative and publisher partners on innovative campaign solutions. </li> <li>Build and manage relationships with key media partners and vendors. </li> </ul> Client & Stakeholder Management  <ul> <li>Build trusted relationships with clients and act as a strategic partner in achieving their business objectives. </li> <li>Work closely with cross-functional teams—including channel leads, biddable and programmatic specialists, and localization teams—to ensure effective campaign delivery. </li> <li>Anticipate client needs and establish processes to meet or exceed expectations. </li> <li>Lead relevant sections of client meetings, business reviews, and performance presentations. </li> <li>Keep clients informed of the latest paid social best practices, platforms, content, and tools. </li> </ul> Campaign Operations, Measurement & Optimization  <ul> <li>Lead the planning, buying, negotiation, execution, and optimization of campaigns in line with client briefs. </li> <li>Partner with team leaders and strategy teams to develop high-quality campaign strategies, plans, and rationale. </li> <li>Oversee campaign setup, tracking, audience targeting, measurement, and third-party verification. </li> <li>Lead campaign reporting and analysis, translating performance data into actionable optimization recommendations. </li> <li>Maintain accurate campaign status updates and communicate progress to clients in a timely and structured manner. </li> <li>Brief media partners, review proposals, and ensure recommendations align with campaign objectives. </li> <li>Deliver competitive reviews and market insights to inform future campaigns. </li> </ul> Team Contribution  <ul> <li>Mentor and guide junior team members. </li> <li>Escalate significant performance issues promptly and support their resolution. </li> <li>Contribute to improving the quality and efficiency of the team’s work. </li> </ul> Qualifications & Requirements  Skills & Competencies  <ul> <li>Be an advocate of continuous improvement, enthusiastic and positive with a “Can Do” attitude Flags up any serious performance issues immediately and seek help to manage them accordingly. </li> <li>Deliver best practice day to day project management. </li> </ul> Key Performance Indicators  <ul> <li>Product: outstanding plan execution & operational excellence. KPI TBC </li> <li>Client: satisfaction, retention and growth, contributing to a high score for strategy and activation planning in agency evaluation. KPI TRR score </li> <li>Personal development: positive My360 feedback from manager, peers and clients.  </li> </ul> Education, skills, and behaviors   <ul> <li>5+ years progressive experience in digital marketing/media experience. </li> <li>

WPP Media | Planning Manager (EM), Japan