Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs comprises a global team of growth marketers, delivering value for the brand and the business. The organization consists of a number of COE functions in areas such as Brand, Media, and Marketing Strategy, as well as marketing leads for each of our revenue divisions. Together, this team collaborates to bring a unified, scalable, and consistent approach to marketing the brand and our business offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.
Within Global Marketing sits the Global Banking & Markets marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the division. Within FICC & Equities, the team works across the firm’s businesses, leading integrated marketing strategies across messaging, brand, content, social, paid media, client engagement, digital marketing, and marketing analytics.