Own the Ecommerce & Amazon Shop Experience (End-to-End)
• Own the performance and day-to-day management of the Slate ecom site & Amazon shop
• Ensure both sites are optimized for conversion, speed, and mobile experience
• Continuously improve UX/UI across key touchpoints (homepage, PDP, cart, checkout)
• Act as the internal “voice of the customer” by identifying friction and solving it quickly
Development & Site Execution
• Build and update pages using Shopify, including landing pages, product pages, and merchandising updates
• Implement light front-end changes using HTML/CSS (and basic JavaScript as needed)
• Troubleshoot site issues and work with external developers when necessary
• Move quickly from idea → live test without heavy reliance on engineering resources
Customer Journey Optimization (CRO)
• Analyze user behavior and funnel performance to identify drop-off points
• Develop and execute A/B tests to improve conversion rate, AOV, and retention
• Manage Email/SMS Agency to support email journey optimization alongside site updates.
• Optimize onsite merchandising, navigation, search, and personalization
• Create high-converting landing pages aligned with acquisition channels
• Manage SEO contractor to ensure our website / blog is optimized for SEO.
Campaign Execution & Launches
• Own Slate.com & Amazon execution of product launches, promotions, and seasonal campaigns
• Manage Email / SMS Agency to ensure cohesive campaigns across consumer touch points on a campaign and evergreen basis
• Monitor and optimize campaigns in real time
Contractor Management
• Oversee management of lifecycle agency (email/sms) and SEO contractor to ensure the partnership is delivering against clear KPIs while staying within budget.
Analytics, Reporting & Insights
• Track, analyze, and report on core ecommerce KPIs (CVR, AOV, revenue, LTV signals, bounce rate) across both ecom & Amazon shop on a daily basis - reporting on a weekly basis to CGO, and monthly basis to executive team.
• Report on the performance of all marketing campaigns (brand, product, giveaways, promotions) executed across the site.
• Build simple, clear dashboards to inform decision-making
• Translate data into insights and closely collaborate with CGO to take strategic decisions regarding site optimization to support growth
Key Success Metrics
• Conversion rate (CVR) improvements
• Ecommerce revenue growth
• Average order value (AOV)
• Funnel conversion and drop-off improvements
• Campaign performance (onsite conversion, revenue contribution)
• Speed and quality of execution
3–6+ years in ecommerce, growth, or digital marketing roles (startup or high-growth experience preferred)
Hands-on experience with Shopify or similar ecommerce platforms
Working knowledge of HTML/CSS (JavaScript a plus)
Strong understanding of conversion rate optimization and digital funnels
Highly analytical, with experience using tools like Google Analytics (GA4), Shopify analytics, etc.
Comfortable operating in ambiguity and moving quickly with limited resources
Strong ownership mindset—you don’t wait for direction, you find opportunities and act on them
Experience with A/B testing tools (e.g., Optimizely, VWO)
Familiarity with retention tools (Klaviyo, Attentive, etc.)
Basic understanding of SEO and site performance optimization
Experience working in a DTC brand or omnichannel business