About Insify We sell a mix of insurance products to small businesses (SME's) in the Netherlands, Germany and France, and we are in the process of scaling into more markets. Insurance is a numbers business, and most of those numbers are harder to trust than they look. Every product has its own lifecycle, its own risk reporting obligations and its own conversion funnel, multiplied by the nuances of every country we expand into. Most insurers live with that: a spreadsheet per question, a definitio…