Live Content Marketing Specialist, Live Games

Live Content Marketing Specialist, Live Games Toronto, ON Hybrid, 4 days per week in office at Queens Quay West Independent contractor Department: Live Operations / Product Reports to: Fish World Product Manager Day-to-day partnership: Production Compensation: CAD $31 per hour Standard hours: Monday to Friday, 9:00 a.m. to 5:00 p.m. About Big Viking Games Big Viking Games is a Canadian gaming company focused on building, operating, and growing long-standing online game communities. Our games have entertained players for years, supported by loyal audiences, live operations, evolving content systems, product innovation, and deep player-driven economies. Our flagship titles, YoWorld and FishWorld, have served millions of players over their lifetime. These are enduring live-service virtual worlds with rich in-game economies, virtual goods, social interaction, and long-term player engagement at their core. We are entering a new phase of modernization and growth, with a focus on stronger operating discipline, better systems, practical AI adoption, clearer accountability, and scalable processes that help our games and teams perform at a higher level. Live content is central to that work. About the Role Big Viking Games is looking for a Live Content Marketing Specialist to support Fish World, one of our long-running live-service games with a loyal player community and recurring content calendar. This is a hands-on, detail-heavy role for someone who can help prepare, configure, schedule, QA, and ship weekly content releases and promotional activity with consistency and accuracy. You will work closely with the Fish World Product Manager, Production, Art, QA, Product, and Live Operations to keep releases moving, ensure assets are prepared correctly, and help deliver player-facing content that meets the standards of the game. This role is not about high-level marketing theory. It is about execution. You will work inside the release pipeline, manage content details, prepare assets, follow pricing and naming standards, update Jira and Confluence, respond to QA, and help fix live issues quickly when something goes wrong. You will also be expected to work in an AI-forward way. BVG is actively using AI tools and workflows to reduce manual work, improve quality checks, speed up documentation, and make recurring release work more efficient. The right person is comfortable using AI tools daily, adopting existing workflows, and identifying what should be automated next. This is a hybrid contractor role based in Toronto, with an expectation of working from our Queens Quay West office four days per week. What You’ll Do Live Content and Release Execution • Own the Fish World release calendar for your lane, including weekly recurring releases, promotional content, and scheduled live content updates. • Set up and ship recurring promotions and release types, including tiered deals, Fishbuck and premium packs, loyalty deals, grab bags, mystery crates, limited sets, retirement sales, slots and jackpot rewards, Premium Pass claims, free gifts, pull tabs, Heist, Bingo, Slotto, and other documented release formats. • Prepare content packages that are accurate, visually appealing, and aligned with player expectations and game standards. • Follow documented pricing guides, sale standards, naming conventions, sourcing rules, and release procedures. • Ensure content is prepared and released on time, with the right assets, item IDs, pricing, configuration, and supporting documentation. • Track deal performance against baseline expectations and bring observations into scrum, retrospectives, and planning conversations. Asset Preparation and Tooling • Prepare and upload approved art assets using Adobe Animate, Photoshop, SVN, and BVG internal tools. • Build promotional visuals from templates according to documented sale standards. • Upload content to staging, verify it, and support the sync to live. • Work with approved art and content assets while maintaining accuracy across file naming, formatting, configuration, and release requirements. • Use internal tools carefully and consistently to reduce release errors and improve content velocity. Pipeline, QA, and Live Issue Response • Manage Jira tickets and keep release work current, clear, and properly documented. • Mark releases Ready for QA on the release calendar when they meet requirements. • Respond quickly to QA feedback, production questions, and player-reported issues. • Support same-day issue resolution where needed. • Help fix live mistakes quickly, with urgency and care for the player experience. • Partner with Production, Art, QA, Product, and Live Operations to keep releases moving cleanly from planning through launch. • Maintain clear communication around status, blockers, changes, and risks. Content Sourcing and Documentation • Support weekly classic content sourcing using documented rules, including 90-day and exclusivity requirements. • Keep sourcing sheets accurate and current. • Feed Jira with the right item IDs, notes, and supporting details. • Maintain Confluence documentation for procedures, release types, workflows, and recurring tasks. • Ensure every procedure has an owner and a last-verified date where appropriate. • Help improve documentation as tools, processes, release types, and AI workflows evolve. AI, Automation, and Workflow Improvement • Use BVG’s AI workflows for Live Content Marketing, including Gemini, Claude, ChatGPT, and other approved tools where appropriate. • Use AI tools to improve release preparation, content checks, documentation, QA readiness, item validation, naming checks, and workflow speed. • Adopt new AI and automation tools as they are introduced into the content pipeline. • Identify repetitive manual work that should be automated, simplified, or turned into a reusable checklist, prompt, or workflow. • Provide clear feedback on where AI tools help, where they miss, and where human review is still required. • Help reduce ho