Role Overview - Lifecycle & Marketing Ops Lead This role is responsible for building and driving user growth through lifecycle optimization, CRM strategy, conversion rate optimization (CRO), AI adoption, and digital experience improvement. This role owns the end-to-end customer journey across Web, App, CRM, and Marketing channels, ensuring every stage of the funnel is continuously optimized to maximize activation, conversion, retention, and lifetime value. As the operational hub between Marketi…