Company Description
Simple Mills is on a mission to transform the way food is made, creating nourishing products with astounding ingredients and amazing taste. Founded in 2012 by Katlin Smith, our brand has redefined center-aisle grocery by delivering better-for-you products made with unique, nutrient-dense ingredients. Today, we’re a category leader and the #1 natural brand in multiple segments, with distribution in over 30,000 stores nationwide.
Now, as part of Flowers Foods , we’re entering an exciting new phase of growth—expanding our reach, accelerating innovation, and amplifying brand awareness, all while preserving the integrity of what makes Simple Mills special. Our commitment to using simple, high-quality ingredients ensures that every bite is both delicious and nutritious. Whether it’s watermelon seed flour in our cookies or butternut squash in our crackers, we craft our products with innovative, wholesome ingredients that deliver extraordinary taste.
Our work has been recognized by Fast Company as a Brand That Matters and a Most Innovative Company , and has been featured in Vogue, Forbes, Women’s Health , and NPR’s How I Built This . In 2024, Inc. named us one of its Best Workplaces , reflecting our dedication to fostering an inspiring and inclusive environment where passionate individuals can make a difference.
Join us as we shape the future of food. Learn more at www.simplemills.com .
Role Description
The Senior Analyst, Commercial Finance will play a key role in supporting profitable growth for Simple Mills by partnering closely with Sales, Marketing, and Operations to deliver high-quality financial insights and commercial analytics, including reviewing and challenging assumptions and identifying opportunities to improve analysis and decision support. This role will support revenue planning, trade and promotional analysis, pricing evaluation, and ongoing tracking of commercial performance across customers and channels.
Reporting to the Manager, Commercial Finance , this role will support the translation of commercial plans into financial analysis that informs planning, forecasting, and decision-making. The Senior Analyst will help maintain and improve tools, reporting, and processes while providing accurate and timely analysis to cross-functional partners.
This is a hands-on role that requires strong analytical capability, clear communication, and the ability to manage multiple priorities in a fast-paced environment.
Commercial Finance Partnership & Forecasting
• Support commercial forecasting for assigned accounts and/or channels, including volume, Net Sales, trade spend, and key revenue drivers, in partnership with Sales and Marketing.
• Challenge assumptions and inputs in commercial analyses, identifying when results or assumptions may require further review based on data or changing business context.
• Support consolidation and review of customer- and channel-level forecasts, helping identify key risks and opportunities.
• Partner cross-functionally to translate commercial plans into financial forecasts and performance insights.
• Support the Annual Operating Plan (AOP), Long-Range Plan (LRP), and reforecast cycles through development of assumptions, analyses, and scenario modeling.
Reporting, Insights, & Performance Management
• Support preparation of Net Sales and commercial performance reporting, including KPIs, variance analysis, and commentary.
• Analyze performance drivers, risks, and opportunities, and support development of insights and recommendations to inform decision-making.
• Communicate findings clearly to cross-functional partners, tailoring analysis to the audience and business context.
• Execute ad-hoc financial and strategic analyses to support customer strategies, pricing initiatives, and other commercial priorities.
• Ensure analytical outputs are accurate and internally consistent through independent validation of assumptions and results.
Net Revenue Management (NRM)
• Support trade and promotional analysis, including pre-event scenario modeling and post-event performance analysis.
• Provide financial analysis across pricing, promotion, mix, and trade investment to support decision-making.
• Support pricing and price-pack architecture analysis through scenario modeling and impact sizing.
• Analyze key tradeoffs across volume, Net Sales, and profitability and clearly summarize the financial implications.
Trade Management, Systems, & Financial Controls
• Support day-to-day tracking of trade and commercial budgets, monitoring spend versus plan and explaining variances.
• Support maintenance and improvement of Commercial Finance tools, systems, and reporting processes, including Trade Promotion Management systems.
• Performs other duties as assigned
Position Requirements
• Bachelor’s degree in Finance, Accounting, Business, Economics, Analytics, or a related field required.
• 2–4 years of experience in Commercial Finance, FP&A, or analytics-focused finance roles.
• Experience in the Consumer-Packaged Goods (CPG) industry required, with preference for recent, hands-on commercial finance experience
• Experience supporting commercial teams through forecasting, trade or promotional analysis, and pricing work.
• Experience supporting AOP, reforecasting, and planning processes.
• Strong Excel skills, including financial modeling and scenario analysis; ability to build, audit, and explain models with a high degree of accuracy.
• Experience with Business Intelligence tools (e.g., Power BI) preferred.
• Familiarity with syndicated data sources (e.g., Circana, Nielsen, SPINS) preferred.
• Experience with Trade Promotion Management systems preferred.
• Strong attention to detail and ability to independently validate analytical outputs, data, and model results.
• Clear communicator who can summarize findings, explain key drivers, and raise questions when assumptions or outputs do not appear reasonable.
• Comfortable managing multiple recurrin