To act as the day-to-day business owner for the CRM and related commercial applications within Freight Forwarding Operations Excellence, translating the agreed Commercial Application strategy and roadmap into prioritized requirements, configuration, and continuous improvement of customer relationship management capabilities used by sales, marketing, and customer service teams globally. The role ensures the CRM and related commercial applications deliver the intended business value through prioritization of requirements within the agreed roadmap, process standardization, release and quality assurance, and user training and support, ultimately supporting revenue growth, customer retention, sales productivity, and data-driven commercial decision-making across the freight forwarding organization.