Sales Director, West

Planar Systems, Denver, United States

What our tracking knows about this posting

Published on 28 September 2026 · first appeared in our records on 29 September 2026.

Stable posting: first seen on 29 September 2026, with no abnormal reposting.

This posting shows no salary, while 34% of open postings in the same sector in this country (United States) do.

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Are you ready to put your skills to work in a dynamic and growing company?  Are you passionate about technology and want to see video, imagery, and data come to life on big electronic canvases?  Are you ready to make a difference and assist us as we help shape the way people think about and use digital signage now and into the future? What you'll do: • Refine and execute sales strategy to meet business goals in the Western territory. • Develop assigned team including account managers and applications engineers for sales related skills, business acumen and product knowledge. • Establish performance measures and evaluate effectiveness of assigned sales account managers, regional technical sales roles such as Applications Engineers, channel partners, Manufacturers’ Reps, and programs. • Contribute to pricing decisions by providing market intelligence, competitive information, and other market, customer, and partner feedback. • Identify, recruit, attain, and manage the best resellers and industry thought-leaders in the territory. • Solicit and participate in joint sales calls, promote marketing programs, participate/conduct trainings and product demonstrations, participate in tradeshows and model the speed, agility, aggressiveness, teamwork, and responsiveness required to win in our marketplace. • Actively contribute to the development of channel marketing programs - work with outbound marketing to develop and implement channel marketing programs and sales tools that grow revenue within the channel. • Actively contribute to the ongoing analysis, refinement and execution of business strategies. • Responsible for developing, executing and maintaining a successful showroom strategy across the region. • Develop and maintain forecast reporting and provider regular and accurate updates to leadership. • Communicate market and product information to business leadership team. • Bachelor’s degree in business or related field or equivalent experience preferred. • Minimum of five years of technology sales leadership experience, which includes at least 3 years of proAV experience (required). • Prior sales experience with LED and LCD displays, as well as large flat panels preferred. • Prior experience in proAV sales through the integration channel preferred. • Track record of demonstrated success selling and forecasting sales in the territory required. • Demonstrated effective communication skills; oral, written and presentation skills are required. • Proficiency in Microsoft Office applications required.   Preference for prior experience using Salesforce.com. • Preference for experience with contemporary productivity and communication tools (eg Skype, Social Media, telepresence, etc) • Demonstrated ability to deliver results in fast paced dynamic environment required. • Role is located in the Western US. Physical Requirements: • Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards. • Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards • Physical ability to use computer hardware/software required • Some lifting (up to 30 lbs.). Long hours on computer keyboard. Prolonged periods of standing and/or walking. • Travel required 60-80% required.

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