Sales Operations Manager

Our client is a joint venture company dedicated to accelerating Vietnam’s energy transition by investing in an end-to-end electric two-wheeler (E2W) mobility solution. They aim to deliver a seamless consumer experience powered by an integrated digital ecosystem. Role Overview The Sales Operations Manager owns the commercial operating engine between the company's and its dealer network — demand and supply planning, stock allocation, order-to-cash, channel master data, commission settlement, and sales reporting — ensuring the network is managed through clear rules, accurate data, and disciplined execution. This role builds these processes into the company's’s ERP, Dealer Management System (DMS), and CRM as system-enforced rules rather than manual routines, and acts as the business owner for the commercial modules from requirement definition through testing, go-live, and continuous improvement. The ideal candidate combines hands-on distribution operations experience with a strong systems mindset, and is comfortable designing processes, controls, and reporting standards from the ground up in a start-up environment. 1 - Sales & Inventory Planning • Run the weekly sales and inventory planning cycle: outlet-level forecast, consolidation, arbitration, and supply call-off recommendation with Supply Chain. • Maintain rolling demand forecasts by dealer and outlet; measure and improve forecast accuracy over time. • Monitor stock cover, stock ageing, and replenishment triggers across the network and flag exceptions. • Coordinate with Supply Chain and After-Sales on vehicle and spare parts availability. • Prepare planning inputs and scenarios for monthly and quarterly business reviews. 2 - Stock Allocation & Order-to-Cash • Own stock allocation to dealers and outlets under a defined fair-share rule, including priority handling under supply constraint. • Own the order-to-cash process end to end: order, allocation, delivery, proof of delivery, invoicing, receivables trigger, and commission accrual. • Manage order exceptions, delivery discrepancies, and dispute resolution with dealers and internal teams. • Work with Finance on credit control, dealer payment terms, and collection follow-up, maintaining clear segregation of duties. • Ensure transactional discipline: complete delivery documentation, accurate records, and properly logged exceptions. 3 - Channel Master Data & Dealer Operations Support • Own channel master data at three levels — legal entity, selling point, and user — including outlet coding, territory mapping, and lifecycle status. • Support dealer onboarding: system access, master data setup, training on operating procedures, and first-cycle support. • Maintain dealer commercial terms, operating documentation, and channel records in an organized and auditable form. • Own lead registry and attribution rules across the company's, dealers, and referral partners. • Coordinate with Network Development and Area Sales Managers on outlet openings, changes, and closures. 4 - Commission, Incentives & Trade Programme Settlement • Compute and issue dealer commission, incentive, and trade programme statements based on verified delivery data. • Track programme cost per unit against approved budget and report variances to management. • Administer the dispute, adjustment, and settlement process with dealers. • Support the design of sales programmes and channel commercial terms with the Sales & Distribution Director and Finance. 5 - Sales Reporting & Performance Analytics • Own a single set of sales KPI definitions, calculation logic, and reporting cadence. • Prepare monthly and quarterly performance packs for management review. • Reconcile figures across ERP, DMS, CRM, and reported results to ensure one version of the truth. • Analyse dealer and outlet performance to support target setting, quota cascade, and corrective action. • Provide ad hoc commercial analysis to support decision making. 6 - Business Systems Ownership (ERP / DMS / CRM) • Act as business owner for the commercial modules of ERP, DMS, and CRM: order-to-cash, channel management, allocation, and settlement. • Translate operating processes into system requirements, acceptance criteria, and user acceptance test scripts. • Lead user acceptance testing, go-live support, and post-implementation stabilization together with the Business Systems Manager and vendors. • Maintain process documentation, user guides, and control rules; drive continuous system improvement. • Ensure operating rules are enforced by the system rather than by manual routine. Qualification • 6–10 years of relevant experience in sales operations, commercial operations, or distribution management • At least 3 years in a dealer, distributor, or franchised channel environment in Vietnam • Experience in automotive, motorcycle, EV, consumer durables, FMCG, or related industries is preferred • Proven ownership of a sales and inventory planning cycle (PSI or S&OP), stock allocation, and sell-in / sell-out reporting for a multi-outlet network • Hands-on experience with ERP systems — Microsoft Dynamics 365 (F&O or Business Central) or Odoo — covering order-to-cash, inventory, and serialized item handling; equivalent depth in SAP or Oracle is accepted • Hands-on experience with CRM — Salesforce or equivalent — including lead lifecycle, ownership and routing rules, and integration with transactional systems • Strong systems mindset: able to design an operating process and translate it into system configuration, including business requirements, acceptance criteria, and test scripts • Proven track record of building or improving operating processes through ERP, DMS, or CRM systems, from requirement definition through go-live • Experience in commission, incentive, or trade programme administration for channel partners is an advantage • Experience in multinational companies, joint ventures, or start-up/growth-stage environments is a plus • Strong analytical capabilit